Proposals & Reports

During the fall of my senior year, I participated in the PR Campaign class, where I worked with a group of six colleagues to develop a comprehensive campaign for Paxton Ministries, a nonprofit organization that provides a home for adults challenged with mental, physical and emotional needs.  Our main objective was to build awareness for Paxton Ministries and we developed strategies and materials for content updates, donor meetings, media relations program, use of social media and crisis communication plans. The following materials include: a situational analysis and initial proposal of our plans, the findings of primary and secondary research conducted and the implementation of our strategies in our final report.

Paxton Situational Analysis

Paxton Research Report

Paxton Report

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